About us


Emerging Idea

Winter 2011. 43 years old. 3 months old baby. Unbalanced hormones. Ready-to-explose breast. Unable to find a bra to contain everything.


Breaking point

Decembre 2012 an article in the magazine of my professionnal order, a colleague, after an trip in Europ, that had a chocking revelation about her bra that were so unconfortable because it wasn't the right size!!!! It was such a remarkable moment that she left her profession to open her own lingerie boutique. From there, I looked everywhere for such a boutique around here, in vain. I then turned to the Internet, where after a couple trials, I was able to find a more or less fitting bras!!!


Solution

In June 2015, I asked my sister what she though about opening a boutique together. Until then, she believed she was wearing the right size... As usual she though her old sis was wrong, but still accepted the crazy idea of starting a business.


Joséphine - Lingerie fine

We nammed the boutique Joséphine - Lingerie fine in memory of our grand mother, who passed at the remarkable age of 103. Always well corseted, she was an attentioned, warm-hearted and welcoming lady. She transmitted us these values and we are pleased to welcome you today in our boutique like our grand mother knew how to do it.

proprietaires

                Liette & Martine Landry